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Milano Unica VII concludes successfully in China
Mar '15
Milano Unica VII which was held concurrently with Intertextile and Chic with The Micam Shanghai & Italian Fashion @ Chic drew to a close with an exceptional number of visitors attending various events.

According to Milano Unica, the high attendance was the result of a synergy developed between these impressive fashion trade shows from raw materials to finished garments.

“The Italian fashion network benefitted from the debut of finished clothing and footwear products inside Chic, accompanied by Milano Unica for the textile-accessories division,” it said in a press release.

“The combined presentation with the fashion production chain is an example of the importance of creating a valid network, especially when it comes to distant markets,” Silvio Albini, president of Milano Unica said.

A total of 104 exhibitors were able to meet with 3,500 selected visitors that attended the event, figures perfectly in line with the S/S edition held in March 2014.

The Chinese market, in continuous evolution and currently undergoing a period of adjustment welcomed Italian textiles and accessories with a new outlook.

Following the constant growth in sales, a temporary halt in export, especially for the woolen division, had begun to worry Italian entrepreneurs operating at the initial phases of fashion production.

However, among interactions at the fair, exhibitors drew a conclusion that after numerous seasons of fabrics purchased over previous years has resulted in overstocking.

So, they concluded that there is a growing need on behalf of Chinese buyers to stimulate clients with innovative sales themes.

As forecast by Bain & Company, the slowdown affecting the woolen segment is expected to diminish, and exports should become stable or even show signs of growth, thanks to a recovery of the ‘Uniform’ market.

Large companies that purchase formal outfits for their personnel is a typically Chinese phenomenon which will create an important outlet for classic-formal production.

The passion of Chinese designers was seen by special attention given to exclusive products that only the Italian textile network is able to offer, like innovation, research and taste, above all in limited quantities.

Despite the economy reshaping, the country's potential for growth is still very high; one of the main reasons being the expansion of the middle class and its increasing buying power. (AR)

Fibre2fashion News Desk - India

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