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Paisleys, leaves & monochromes dominate H&M's SS15 line
10
Apr '15
Kaleidoscopic paisleys, tropical leaf prints and monochromes dominate the latest summer 2015 collection of Swedish retailer H&M.

The seasonal kitty offers an array of breezy clothing and beach-ready swimwear including sundresses, white lace-front tunics, vest tops, frilled skirts, black knot-fronted gowns, long-sleeved dresses alongside bikinis with side-ties and decorative metallic rings at the front and side, and a pair of frilly matching one-shoulder bandeau and knickers.

“This collection is everything I love about summer – bikinis for long days at the beach, romantic prints on flowing dresses for endless nights with friends,” Pernilla Wohlfahrt, the head of design, revealed while speaking about the range in a media release.

The collection’s campaign, featuring supermodels Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima, will debut at hm.com on April 30, before being aired on television and cinemas across the world.

The advertorial, showcasing the models as heroes with a mission to get to the shore and celebrate the best of summer, will be aired with an exclusive background score by the Swedish musical duo, Axwell /\ Ingrosso.

“It was amazing for us to work with H&M on this summer campaign with our new song, Sun Is Shining. We’re always proud to work with Swedish brands, and with summer finally upon us we can’t wait for everyone to hear one of the songs from our forthcoming album,” the musicians stated. (PB)

Fibre2fashion News Desk - India


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