Home / Knowledge / News / Fashion / Nike launches women's initiative '#betterforit'
Nike launches women's initiative '#betterforit'
14
Apr '15
Nike has launched a women’s initiative called ‘#betterforit’, its largest initiative to support and motivate a women’s athletic journey.
 
Connecting to a global community of female athletes, the campaign aims to inspire women to be active, take on new challenges and conquer personal goals.
 
#betterforit is more than just a hashtag; It’s a call to action to share, promote and embrace women’s fitness and sports, Nike said in a press release.
 
Offering athletes collective inspiration to reach new heights and a place to share their experience, Nike is inviting athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run.
 
“Every athlete has goals. And Nike is the link between you and your aspirations,” said Amy Montagne, VP/GM of NikeWomen and Global Women’s Training. “We provide more than encouragement – with initiatives like #betterforit, Nike provides the tools for women to expand their personal athletic potential.”
 
Headlined by a series of short films, the initiative harnesses the bold voice of women today and addresses the dynamic world of sport and fitness with a lighthearted tone and humor.
 
The campaign includes insights from top athletes including world champion sprinter and four-time gold medalist Allyson Felix.
 
“As athletes, we always want things to happen right away,” says Felix. “We want to put in the work and then we want to see the immediate results. But what’s important is looking at the full journey, the process, and taking the joy from that — even the ups and the downs.  That’s what makes it all worth it.”
 
#betterforit is a process, built up on a foundation of hundreds of #betterforit moments, explains Felix.
 
“Before I get in line at a competition, I reflect on the fact that this is my chance to really go for it,” she says. “I zero in on the moment and focus my thoughts on what’s important – giving it my personal best. I take that breath to just appreciate the process. To know that no matter what the outcome, I’ll be better for it.”
 
For more than 40 years, Nike has been serving and innovating for female athletes, developing products and services tailored specifically for what women want and need. (RKS)
 

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Tough for Vietnamese firms to follow EVFTA rules of origin

Though Vietnamese textile and garment firms are aware of the...

Pic: Walpole/Burberry

Apparel/Garments | On 25th Feb 2020

UK brands working for sustainable future with Walpole

Fourty brands have signed up for the Walpole British Luxury...

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Angola spends $235 mn on apparel imports in 2019

Angola spent $170 million on new imported clothes and $65 million on...

Interviews View All

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Farheen B Rahman & Priti Jain,

Farheen B Rahman & Priti Jain

Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Simon Daplyn,

Simon Daplyn

Switzerland-based Sensient Imaging Technologies is a pioneer with a global ...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search