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Uniqlo launches Bangladeshi salwar kameez-inspired line
Apr '15
Japanese fashion brand Uniqlo has unveiled a new women’s capsule collection, inspired by the traditional dress of Bangladesh, salwar kameez.

A fine balance between re-invented traditional looks and modern simplicity, the range has been designed keeping the nation’s treasured traditional elements in mind.

“Our goal was to combine the delicate embroidery, woven patterns and vibrant hues of the salwar kameez with our signature simple lines, clean silhouettes and comfort,” LeAnn Nealz, the brand’s chief creative officer for Global Design emphasised while commenting on the line in a press statement.

“We have used natural materials such as gauze and high quality cotton that feel light and comfortable on the skin. The range includes dresses, tunics, pants and scarves, pieces that can be layered and worn in different ways, and can also be coordinated with other Uniqlo items,” Nealz added.

Part of the proceeds from the new collection will be donated to a program of the Business for Social Responsibility, an international non-profit organization that provides educational support for females in developing nations. This donation will support educational programs for female garment workers in Bangladesh.

“We are pleased to be donating part of the proceeds of the new collection to an initiative that supports female garment workers in Bangladesh, an important production base for Uniqlo and other companies in the Fast Retailing Group,” Yukihiro Nitta, head of Corporate Social Responsibility at Uniqlo owner company Fast Retailing, said.

Currently available in Japan, China, Hong Kong, Indonesia, Korea and Taiwan, the line will be launched in Australia, France, Germany and US on April 27, 2015 followed by Malaysia, Philippines, Singapore and Thailand at the end of May, 2015. (PB)

Fibre2fashion News Desk - India

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