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Shoppers Stop debuts Desigual's 1st shop-in-shop in India
Apr '15
Indian retail chain Shoppers Stop has launched the first-ever shop-in-shop of Barcelonan casual clothing brand Desigual in the country.

According to media reports, the launch ceremony hosted a fashion show, featuring latest womenswear designs and accessories from the Spanish label, at Juhu -- one of the retailer’s premiere Mumbai-based locations.

Held in presence of Anna Carbonell - Desigual brand head, Asia Pacific and Salil Nair, customer care associate and CEO - Shoppers Stop, the event featured renowned models like Candice Pinto walking down the ramp in trendy fashionable creations enhanced with vibrant prints.

Known for its patchwork, intense prints, innovative graffiti art, asymmetrical silhouettes and flamboyant colours inspired men’s, women’s and children’s ensembles, Desigual operates in over 100 countries worldwide with a network of 400 stores, 2,500 locations in department stores and 11,000 multi-brand outlets.

One of the pioneers in setting up large format department stores in India, Shoppers Stop is a one-stop shop for products across multiple categories including apparel, accessories, kidswear, home decor and lifestyle and personal care items. The retailer, which owns 73 stores in 34 cities, offers products from more than 400 of the finest international and national brands. (PB)

Fibre2fashion News Desk - India

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April 2021

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