Home / Knowledge / News / Fashion / Lingerie brand Wacoal now in India
Lingerie brand Wacoal now in India
04
May '15
Wacoal Camisole
Wacoal Camisole
Wacoal, a global leader in the luxury lingerie market is all set to increase its global footprint with its entry into the Indian market. Wacoal India Private Limited is a joint venture between Wacoal International Hong Kong Co. Ltd. and Periwinkle Fashions Private Limited, a major fashion business company, home to popular brands which include the likes of Samsonite, Lavie and Accessorize, Wacoal said in a statement.

Initially, the brand is all geared to open exclusive stores in key metros like Mumbai and Delhi in July, 2015. The brand shall also be made available on popular E-Commerce routes and department stores very soon.

Tsuneo Matsui, CEO of Wacoal International Hong Kong Co. Ltd. said, “We decided to foray into the Indian market as it is representative of exponential market growth and is an economy which is conducive to industry with its basic policies such as foreign investment promotion, social infrastructure development and expansion of industries.”

Commenting on the joint venture with Wacoal International Hong Kong Co. Ltd., Sandeep Goenka, Chief Executive Officer of Periwinkle Fashions Private Limited said, “We are extremely excited about our joint venture with Wacoal International Hong Kong Co. Ltd. which has provided us with a good opportunity to enter into a new product category. We aim to increase awareness of the brand ‘Wacoal’ by utilizing Periwinkle’s robust sales network, marketing expertise and fusing Wacoal’s know-how of lingerie business.”

Established in 1949 with a global presence in over 66 countries and regions, including North America, Europe, and Asia, the Wacoal brand aims to consolidate its international presence for the Wacoal Group. Wacoal has a strong presence in leading US markets and Asian markets like Japan, Korea, Taiwan, Thailand and China. The renowned brand has established a significant presence in the European market as well. In India Wacoal’s major competitors will be LaSenza, Marks and Spencer and Triumph.

For lingerie that comes with an amazing plethora of styles and sizes, Wacoal’s presence in India would spoil women for choice, the company claimed in the statement. (SH)

Fibre2fashion News Desk - India


Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

L-R: Jonathan Akeroyd, Donatella Versace, John D Idol. Courtesy: Rahi Rezvani

Fashion | On 25th Sep 2018

Michael Kors to acquire Versace; to be renamed Capri

Michael Kors Holdings Limited, a global fashion luxury group, has...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Interviews View All

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search