Home / Knowledge / News / Fashion / Lingerie brand Wacoal now in India
Lingerie brand Wacoal now in India
04
May '15
Wacoal Camisole
Wacoal Camisole
Wacoal, a global leader in the luxury lingerie market is all set to increase its global footprint with its entry into the Indian market. Wacoal India Private Limited is a joint venture between Wacoal International Hong Kong Co. Ltd. and Periwinkle Fashions Private Limited, a major fashion business company, home to popular brands which include the likes of Samsonite, Lavie and Accessorize, Wacoal said in a statement.

Initially, the brand is all geared to open exclusive stores in key metros like Mumbai and Delhi in July, 2015. The brand shall also be made available on popular E-Commerce routes and department stores very soon.

Tsuneo Matsui, CEO of Wacoal International Hong Kong Co. Ltd. said, “We decided to foray into the Indian market as it is representative of exponential market growth and is an economy which is conducive to industry with its basic policies such as foreign investment promotion, social infrastructure development and expansion of industries.”

Commenting on the joint venture with Wacoal International Hong Kong Co. Ltd., Sandeep Goenka, Chief Executive Officer of Periwinkle Fashions Private Limited said, “We are extremely excited about our joint venture with Wacoal International Hong Kong Co. Ltd. which has provided us with a good opportunity to enter into a new product category. We aim to increase awareness of the brand ‘Wacoal’ by utilizing Periwinkle’s robust sales network, marketing expertise and fusing Wacoal’s know-how of lingerie business.”

Established in 1949 with a global presence in over 66 countries and regions, including North America, Europe, and Asia, the Wacoal brand aims to consolidate its international presence for the Wacoal Group. Wacoal has a strong presence in leading US markets and Asian markets like Japan, Korea, Taiwan, Thailand and China. The renowned brand has established a significant presence in the European market as well. In India Wacoal’s major competitors will be LaSenza, Marks and Spencer and Triumph.

For lingerie that comes with an amazing plethora of styles and sizes, Wacoal’s presence in India would spoil women for choice, the company claimed in the statement. (SH)

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 29th Oct 2020

Bangladesh restored 40% of cancelled RMG orders: minister

Bangladesh foreign minister AK Abdul Momen recently said the...

Pic: Shutterstock

Textiles | On 29th Oct 2020

Uzbek trade body, Indonesian textile firm mull cooperation

Representatives of the Uzbekistan Textile and Garment Industry...

Pic: Shutterstock

Textiles | On 29th Oct 2020

PRC unofficially boycotts Australian cotton, imports halt

All cotton exports by Australia to China have reportedly stopped...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Nuria Estape,

Nuria Estape

Archroma is a global colour and specialty chemicals company headquartered...

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Marcel Moser,

Marcel Moser

Switzerland-based Benninger is a leading manufacturer of technologically...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search