Home / Knowledge / News / Fashion / Puma launches Pulse XT training shoe for women
Puma launches Pulse XT training shoe for women
21
May '15
Jacqueline Fernandez at the launch of Pulse XT
Jacqueline Fernandez at the launch of Pulse XT
Global sportswear brand Puma, increasingly focusing on the women’s training category has introduced Pulse XT, a dynamic lightweight training shoe that is geared towards adapting to the unique boldness and flexibility of any workout, it said in a statement.

Puma also announced its association with actress, model and fitness enthusiast Jacqueline Fernandez as Puma’s new training ambassador.

Pulse XT is a shoe that will appeal to a wide audience of women with its unparalleled features, uninhibited versatility and bold look. Pulse XT is designed to use its responsive EverTrain Footbed Technology that provides the perfect underline to every workout. With an extremely breathable upper, this shoe is highly resilient, provides unhindered support at all times and is finished with a sleek look, which makes it perfect for any kind of training and workout. The full-length flex groove allows dynamic multi-directional movement, while the bootie construction creates exceptional comfort and fit.

Ideal for all high intensity workouts and suited for both indoor and outdoor use, it is the most dynamic women’s shoe Puma has created to date, the statement said.

With its increased focus on women’s training, Puma is now also associated with Jacqueline Fernandez as its training ambassador. A serious trainer and a fitness enthusiast Jacqueline is one of the fittest celebrities of Bollywood. Her fitness regime focuses on building flexibility, stamina and strength and includes everything from swimming and dancing to yoga.

Speaking at the launch, Abhishek Ganguly, MD, Puma India, said, “Pulse XT is a product that has received some fantastic feedback globally and we are certain the Indian market is going to take very well to it. We are also extremely happy to be associated with Jacqueline Fernandez as our training ambassador. She is a fitness buff and the perfect ambassador for the category.”

Speaking about her new association with Puma, Jacqueline Fernandez, said, “Puma is a brand that I have long admired and it is what I wear for my regular workouts. I am very excited about the enthusiasm the brand has towards the women’s training category. As an avid track runner, basketball and badminton player and zumba enthusiast, I find that the new Pulse XT is just right for my training needs since it integrates new age technology with classic style.” (SH)

Fibre2fashion News Desk – India


Must ReadView All

Pic: IFC

Apparel/Garments | On 15th Apr 2021

IFC to support Haiti in revamping garment sector

IFC, a member of the World Bank Group, is supporting the garment...

Pic: Sorbis / Shutterstock.com

Textiles | On 15th Apr 2021

US textiles & apparel imports down 6.98% in Jan-Feb 2021

The import of textiles and apparel by the United States decreased by...

Pic: Shutterstock

E-commerce | On 15th Apr 2021

Vietnam companies get Amazon boost to turn into brands

The Vietnam Textile & Apparel Association (VITAS) and Amazon have...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Prakhar Singh,

Prakhar Singh

Morgan Tecnica offers the largest and most modern range of solutions for...

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search