Puma launches Pulse XT training shoe for women

21 May '15
2 min read
Jacqueline Fernandez at the launch of Pulse XT
Jacqueline Fernandez at the launch of Pulse XT

Global sportswear brand Puma, increasingly focusing on the women’s training category has introduced Pulse XT, a dynamic lightweight training shoe that is geared towards adapting to the unique boldness and flexibility of any workout, it said in a statement.

Puma also announced its association with actress, model and fitness enthusiast Jacqueline Fernandez as Puma’s new training ambassador.

Pulse XT is a shoe that will appeal to a wide audience of women with its unparalleled features, uninhibited versatility and bold look. Pulse XT is designed to use its responsive EverTrain Footbed Technology that provides the perfect underline to every workout. With an extremely breathable upper, this shoe is highly resilient, provides unhindered support at all times and is finished with a sleek look, which makes it perfect for any kind of training and workout. The full-length flex groove allows dynamic multi-directional movement, while the bootie construction creates exceptional comfort and fit.

Ideal for all high intensity workouts and suited for both indoor and outdoor use, it is the most dynamic women’s shoe Puma has created to date, the statement said.

With its increased focus on women’s training, Puma is now also associated with Jacqueline Fernandez as its training ambassador. A serious trainer and a fitness enthusiast Jacqueline is one of the fittest celebrities of Bollywood. Her fitness regime focuses on building flexibility, stamina and strength and includes everything from swimming and dancing to yoga.

Speaking at the launch, Abhishek Ganguly, MD, Puma India, said, “Pulse XT is a product that has received some fantastic feedback globally and we are certain the Indian market is going to take very well to it. We are also extremely happy to be associated with Jacqueline Fernandez as our training ambassador. She is a fitness buff and the perfect ambassador for the category.”

Speaking about her new association with Puma, Jacqueline Fernandez, said, “Puma is a brand that I have long admired and it is what I wear for my regular workouts. I am very excited about the enthusiasm the brand has towards the women’s training category. As an avid track runner, basketball and badminton player and zumba enthusiast, I find that the new Pulse XT is just right for my training needs since it integrates new age technology with classic style.” (SH)

Fibre2fashion News Desk – India

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