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Monisha Jaising launches e-boutique
May '15
Monisha Jaising
Monisha Jaising
Veteran designer Monisha Jaising acknowledged as the 'Princess of Bohemian Luxe' and 'Re-inventor of the Kurti', marked her 25th year in the fashion industry with her entry into the e-commerce arena as she launched of her e-boutique

The multi-dimensional label comprises of luxury sportswear, resort wear, exquisite evening wear, bridal couture, kids wear - MJkids and MJ essentials- luxe wraps. 'Monisha Jaising' - the label stands for the philosophy that the designer believes in, which is luxury expressed in a contemporary, fresh and edgy way, the firm said in a statement.

The collections comprise of Monisha Jaising’s ready to wear and affordable fine luxury lines - resort wear, luxe sportswear, MJkids and luxe wraps with a fresh approach to every customer!

The designer claims her resort-wear echoes luxury, modernity, and comfort. From digitally printed short silk dresses and power jackets to solid coloured embellished dresses with intricate embroidery treatments; her resort wear collections are perfect for day wear, a holiday or a cruise set up, the statement said.

The fine luxury sportswear line consists of polo t-shirts, crew neck t-shirts, sweatshirts, jumpers and track pants which have always been a favourite among her clients. Each piece from this line has a unique embellished motif, which makes the piece ethereal.

The Couture (Evening wear and Bridal) line will be subject to made to measure orders. This service will be made available exclusively through queries posted on the e-commerce site. (SH)

Fibre2fashion News Desk – India

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