Berlin-based online platform for fashion, Zalando, has invested in German fashion trade show Bread & Butter, which had filed for insolvency in December last year.
“With the help of Zalando, insolvency proceedings should be closed by 1st October 2015,” Bread & Butter affirmed in a media statement.
Insolvency administrator Christian Graf Brockdorff from BBL Bernsau Brockdorff & Partner sees the entry of Zalando as a confirmation of the course taken with Bread & Butter: “We were always convinced of the appeal of the Bread & Butter fashion event and trademark. This is why we have supported the continuation. With the new investor on board, the future of it all is now secure and Bread & Butter can be lead out of insolvency this year.
Zalando and the Bread & Butter team and concept are a very good match, and they would together further develop Berlin as a fashion location. The immediate focus, however, will be on the Bread & Butter summer event that is planned to take place from 7 to 9 July 2015 at the Tempelhof airport. (RKS)
Fibre2fashion News Desk - India