American fashion designer Tommy Hilfiger presented Spring 2016 men’s tailored and underwear collections for his eponymous brand owned by PVH Corp at the ongoing ‘London Collections: Men’ event.
“Our involvement is particularly exciting for us in light of our announcement of Rafael Nadal as the global brand ambassador for Tommy Hilfiger underwear and tailored beginning this fall,” said Tommy Hilfiger in a statement.
At the event, the collections were showcased against bespoke décor and backdrops created especially for the event. The brand introduced its TH Flex capsule, launching Spring 2016, which includes suits, shirts and outerwear made of high performance fabrics for today’s active, urban man.
At the presentation, the dedicated TH Flex area included a tennis court-inspired floor, mannequins posed in active stances wearing TH Flex suits, and artistic installations of the Tommy Hilfiger and TH Flex logos made from red, white and blue tennis balls.
Tommy Hilfiger Tailored was divided amongst two areas for sartorial suits and fashion suits, respectively, which were arranged against wall of tropical plants to channel the Spring 2016 collection’s ‘island hopping’ theme.
The Tommy Hilfiger underwear collection was presented on live models against a backdrop that mimicked the look of an authentic sports locker room, all inspired by the brand’s global ambassadorship with tennis star Rafael Nadal. (RKS)
Fibre2fashion News Desk - India