Fibre producer Invista has unveiled a showcase collection designed by emerging designers using T400 technology by Lycra and Lycra Sport fibre, following activewear becoming common in the workplace.
Using the latest consumer insights, and with help from fashion tech startup Manufacture New York (MNY), Invista’s showcase collection combines new designs with fabric and fibre innovations.
In a press release, Invista said in the last year, it surveyed over 1,000 consumers of active and outdoor apparel to understand their needs and desires.
The research showed that both men and women would pay more for added benefits such as quick dry and going from the gym to the workplace to the bar were fueling these buying trends.
Over 40 per cent of men want better fits, while over 70 per cent of women surveyed wear their black workout leggings to hang out in.
“There’s been a sizeable shift in corporate culture recently, with active and outdoor wear being embraced by busy millennial professionals,” Heather Stefani, Invista’s global segment director, Active and Outdoor said.
“We are excited to be in the thick of this changing mindset because companies are starting to understand the need for commuter wear and to accept it as part of the working lifestyle,” she added.
Stefani says that a real turning point has been the merging of technologies, like Invista’s T400 and Coolmax technologies.
Conveniently, these fibres add just the right amount of stretch and freedom of movement needed for biking and hiking thereby providing the perfect foundation for casual business wear.
To help bring this showcase collection to life, Invista partnered MNY, which is dedicated to providing independent fashion designers, the resources and skills to streamline their process, from concept to customer.
“As an innovation hub, MNY is also leading the design and production of the next generation of wearable technology,” Invista too added.
MNY CEO Bob Bland said the resulting outdoor wear is a true merging of fashion and function and was very excited to partner with Invista because, they see this as a real opportunity to innovate.
“The challenge for our designers was to incorporate Invista’s breakthrough fabrics and fibres into designs that could live just as comfortably in an outdoor setting as a conference room,” he observed.
“Essentially, we are pairing cutting-edge designers with cutting-edge fabrics and since the workplace is changing, we have a chance to help shape the future of athleisure,” Stefani noted. (AR)
Fibre2fashion News Desk - India