Home / Knowledge / News / Fashion / Calvin Klein unveils new underwear ad campaign
Calvin Klein unveils new underwear ad campaign
09
Jul '15
Courtesy: Mikael Jansson
Courtesy: Mikael Jansson
American fashion label Calvin Klein has released the women’s Fall 2015 Calvin Klein underwear global advertising campaign, featuring models Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute.

Shot by renowned fashion photographer Mikael Jansson in New York City, CK’s latest campaign for the brand boldly claims “the original sexy,” showcasing a beautiful, elevated assortment of embroidered lace sling balconettes, plunge-neck chemises and bodysuits in seductive fits, the company said in a press statement.

“Calvin Klein originated sexy and we’re going to reclaim, re-imagine and re-image it,” said Melisa Goldie, chief marketing officer of Calvin Klein. “We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”

The multi-media campaign spanning digital, outdoor and print advertising will roll out worldwide in 21 countries this fall. This season will feature digital placements on social and mobile sites to amplify and create conversation around “the original sexy” campaign. The advertising imagery will also include the #mycalvins call to action, which invites fans of the brand to participate in the social media campaign by posting a selfie of themselves wearing Calvin Klein, the statement said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Weforum

Textiles | On 24th Oct 2018

US world's most competitive economy: World Economic Forum

The United States topped the rankings in the World Economic Forum’s...

Textile indsutry returning to fibres made of biomass

Textiles | On 24th Oct 2018

Textile indsutry returning to fibres made of biomass

The biobased textiles segment still remains handicapped by...

Accel invests $13.5 million in India's Universal Sportsbiz

Apparel/Garments | On 24th Oct 2018

Accel invests $13.5 million in India's Universal Sportsbiz

Universal Sportsbiz Pvt. Ltd has raised $13.5 million (₹100 crore) in ...

Interviews View All

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search