Home / Knowledge / News / Fashion / Tommy Hilfiger announces new ad campaign
Tommy Hilfiger announces new ad campaign
20
Jul '15
American fashion brand Tommy Hilfiger, which is owned by PVH Corp. has announced its Fall 2015 global advertising campaign, TEAM HILFIGER, it said in a press statement. 
 
Celebrating its 30th year, Tommy Hilfiger turns classic American football on its head. The goalposts are raised, the yard lines are drawn and everyone comes together for a spirited game of football – all with a modern, fashion-forward twist.
 
“American football has always been one of my favorite sports and for Fall 2015, we look to the iconic game for inspiration in our advertising campaign and collection,” said Tommy Hilfiger. “As we commemorate our milestone 30th anniversary, we capture all the eclectic details of game day fashion – from athletic stripes to metallic touches and collegiate insignia, all reinvented with our trademark twist that’s irreverent and cool.”
 
The Fall 2015 campaign centers on the Tommy Hilfiger women’s collections, as the brand continues to focus on the continued global growth of its women’s business. Celebrating the quintessential “Tommy twist,” the campaign is brought to life by football players sporting Hilfiger uniforms who appear in the background. 
 
TEAM HILFIGER will break worldwide on August 3, 2015 with a multi-media programme that includes print, traditional display and social media presence.
 
Tommy Hilfiger also hosted a special presentation showcasing select looks from the Tommy Hilfiger Tailored Spring/Summer 2016 collection during the inaugural New York Fashion Week: Men’s.
 
The presentation featured 24 live models posed against bespoke décor created especially for the event. 
 
“The Tommy Hilfiger TailoredSpring/Summer 2016 collection is inspired by a glamorous island hopping holiday in the 1950s – when making a journey stylish was just as important as the destination itself,” said Tommy Hilfiger. “TheTailored line is one of the fastest growing segments of our business, and we’re excited to celebrate the CFDA’s inaugural New York Fashion Week: Men’s with this collection.”
 
The collection journey begins in Honolulu, where classic business suiting gets a fresh reinterpretation for summertime wear. In Martha’s Vineyard, the signature look is casual and holiday-ready; dressed-up style is designed for pleasure, not for business. The collection fuses classic nautical accents and signature details to give each look a finish that’s relaxed yet polished and refined. (SH)
 

Fibre2Fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Feb 2020

US surpasses China as India's biggest trading partner

The United States has surpassed China to become India's top trading...

Pic: Shutterstock

Textiles | On 25th Feb 2020

Coronavirus may shift buyers to Turkey, fuel cotton growth

The coronavirus outbreak will cause a possible shrinking of China's...

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Tough for Vietnamese firms to follow EVFTA rules of origin

Though Vietnamese textile and garment firms are aware of the...

Interviews View All

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search