The Colombo Fashion Week (CFW) has announced 'Swim', its third annual season, in line with its objective of uplifting Sri Lanka's fashion design industry, according to media reports in the country.
Swim focuses on swimwear as a specialised category, which has shown immense growth potential as an important fashion platform for Sri Lankan swimwear designers and swimwear manufacturers. Swim by CFW will be launching August 7 and 8 at the Hilton Colombo and will continue to be an annual event.
“Swimwear is the new annual season that Colombo Fashion Week will add this year to strengthen the body of work that comes out of Sri Lanka's fashion industry,” said Ajai Vir Singh, President, CFW. “It is unique as CFW is partnering with Linea Aqua to showcase Sri Lanka's world-class manufacturing capabilities. We are very excited to introduce this unique platform to create not only a regional impact, but also impact the industry internationally.”
Linea Aqua is one of Sri Lanka's foremost swimwear manufacturers, whose reputation reflects that of Sri Lanka's for excelling in the manufacturing of swimwear through state-of-the-art technology in the local swimwear industry. This season, CFW has partnered with Linea Aqua to realise its vision to showcase Sri Lanka as the number one swimwear destination. Sri Lanka's strength in manufacturing swimwear makes it an ideal location for holding the position as the region's most important swimwear platform.
“Since its inception, Linea Aqua has aspired to make Sri Lanka a hub for swimwear and, throughout the past 15 years, considerable progress has been made in realising this ambition,” said Sarinda Unamboowe, managing director and CEO, Linea Aqua. “Partnering with Colombo Fashion Week to unveil Swim will give birth to a mutually beneficial partnership and provide a platform for us to take the brand to new heights. We firmly believe that this would be the stepping stone for establishing an annual Swim season, which has the potential to blossom into the world's leading swimwear show.”
Swimwear is a specialised category and has evolved to become a $120 million dollar worth export industry for Sri Lanka with a growing number of Sri Lankan designers creating independent swimwear labels or swimwear collections under existing fashion labels. (SH)
Fibre2Fashion News Desk – India