J. Lindeberg re-acquires USA distribution from Triluxe
26 May '06
3 min read
During the last 5 years, Triluxe has successfully increased the distribution of J. Lindeberg in the USA to an annual wholesale turnover of $10 million. The CEO of Triluxe, Al Israel, will continue as a consultant and advisor to J. Lindeberg USA. Triluxe has simultaneously been granted an extension of their distribution contract for the Canadian market. This will enable them to focus all their efforts on developing the distribution of J. Lindeberg in Canada.
Arnt Jakobsen, CEO of J. Lindeberg, said, "The US team has done a superb job in building our brand in North America, enabling us to concentrate our efforts in Europe. Now, when Scandinavia is a maturing market and the UK is fully established, we are ready to concentrate our efforts on developing the USA. The US market is the number one priority for us during the coming five years."
"The first crucial steps will be to get the new organizational structure in place by recruiting a new US Manager, and to establish closer relationships with key majors and retailers. We are also exploring opportunities with US retail partners that will enable us to move even more aggressively with our plans for a fully segmented distribution, retail expansion, and strategic communication of the J. Lindeberg lifestyle," he added.
Established in 1996 by Johan Lindeberg in New York and Stockholm - J. Lindeberg includes J. Lindeberg Concept, J. Lindeberg Denim and JL. With 10 flagship stores and distribution in over 25 countries, Johan's vision to create The 21st Century Lifestyle brand for the modern consumer is fast becoming a reality.
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