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Catch on hot new brands at Pure this Summer

Jun '05
Buyers looking out for original and to-die-for labels that will wow their customers need to look no further than visiting Pure's two floors of fashion and accessories.

Pure has signed up a host of fresh new designer and youth brands for its forthcoming August edition to be held at Olympia, London, 14-16 August 2005.

Highly sought after brands Custo Barcelona, Turnover, French designer label Lilith and Danish Minus, are just a few of the hot new names at Pure this season.

Buyers who value Pure for hunting out the 'next big thing' should also check out brands such as: Danish label Ichi, CeCi from Japan and US jeans brand Mavi.

The stylish, boutique ambience of the show perfectly mixes contemporary and designer ranges with leading youth brands.

Pure Accessories, which houses the UK's biggest accessory collection with over 100 of the best selling brands, will feature newcomers such as Philip Somerville hats, Icelandic jewellery from H&W, and new accessory range from popular womenswear brand Mint.

Pure is the largest womenswear and accessories show in the UK with focused editing to make buying easy.

Only Pure has such a comprehensive offer of the new and well-established that helps retailers add a point of difference to their stores during a tough season.

Exclusive trend forecasts will tip buyers as to what the hot looks will be while trend-led daily catwalks show how to put the look together and give inspiration for merchandising.

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