"Is your textile brand worth billions?" asks Naseem Javed

17 Jun '05

5 min read

Imagine, Amazon without its globally protected name identity and URL is just a warehouse with books. E-trade is just an office. What about EBay or Google? The message should be pretty clear.

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Management should formulate a small committee and take a quick inventory of issues to calculate some brand value numbers. As long as the resulting valuations are a few times over total stock value, you are doing OK. However, if for some reason it is way less than total assets, then you need to figure out all about your branding and the real issues surrounding the ownership of the brands, names, trademarks and URLs, etc.

Today, branding correctly with the right image and a universal name identity is still a very easy thing to do. All it requires is the right skills. However, the old mass-advertising model is dead. Now, one-to-one marketing offers extremely unique opportunities to become a viable brand with the smallest budget in the shortest time. Apply the correct expertise and correct methodologies. Old models are dead.

If for some reason your brand is not worth a billion dollars, start the right image development process today. It won't take long. Just go for the new rules and new laws of creating billion dollar brand name identities. It is very easy.

Naseem Javed, author of Naming for Power and Domain Wars, is recognized as a world authority on Global Name Identities, Image, Cyber-Branding and Domain Issues. He introdue correct expertise and correct methodologies. Old models are dead.

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