British Fever is an independent fashion brand which designs innovative, timeless yet contemporary collections with a quirky twist season after season.
lulu & red, known for their bustle style skirts, polka-dot and unusual asymmetrical-striped tops which have created a stir among the fashion elite, will deliver another cutting-edge high street collection not to be missed.
Pure will shortly invite you to access a complete insight of s/s 2007, encapsulating key looks and trends to come by offering you more than 800 hand picked womenswear brands plus a whole floor of shoes and accessory brands, from British and international designers.
Pure is well established as the UK's main fashion event for contemporary and directional womenswear, attracting progressive buyers, who come to place orders, pick up trend information, discover brands and be inspired by the 800 womenswear brands, the floor of accessories and the daily catwalks and trend presentations by Drapers.