Watch maker Titan relaunched Fastrack brand

24 Jun '05

4 min read

This new range is targeted at the trendy, fashionable and opinionated teenagers; aptly accessorizing their wildest imagination.The range consists of more than 25 styles in over 80 models that will see constant refreshment throughout the year.

Adding excitement and zest to the category, Fastrack in collaboration with MTV has introduced the “Fastrack MTV Masala Collection”– a range of 10 unisex watches. Inspired by people, objects and situations that are typical of an Indian way of life, these 10 themes have been brought to life with a dash of humour and vibrant, funky graphics.

The Collection will be refreshed every few months to ensure the constant excitement of Masala current. Fastrack Masala is attractively priced at Rs. 500/- to cater to the impulsive college kids' wallet & makes for a great collectible.

“The youth brand “Fastrack” is for today's generation – energetic, impulsive and stylish. We at MTV are proud to be associated with Fastrack as there is a perfect synergy between the two brands. Accessorizing has become a way of expression for today's youth, characteristically wearing their personality on their sleeve.

It's only a logical alliance that India's two iconic youth brands come together to mirror the lifestyles of today's youth,” added Mr. Sanjeev Hiremath, Sr VP , South Asia, Licensing & Merchandising, MTV Networks India.

Priced between Rs. 500/- & Rs. 2000/-, the must-have fashion accessory range of ss two iconic youth brands come together to mirror the lifestyles of today's youth,” added Mr. Sanjeev Hiremath, Sr VP , South Asia, Licensing & Merchandising, MTV Networks India.

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