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Designer Payal Jain to make US debut during New York's Couture Fashion Week

27
Jun '05
Acclaimed New Delhi-based designer Payal Jain will show her latest collection which fuses art and fashion this Fall in New York City.

Part of Couture Fashion Week produced by USA International Fashion Shows, the runway presentation will be held at 4:00 p.m. on Thursday, September 8, 2005 at West Side Loft, 336 West 37th Street (between 8th and 9th Avenues).

A special preview of the collection will be presented at the Sunday, August 28, 2005 Champagne Fashion Brunch to be held at Scopa, 79 Madison Avenue (at 28th Street), NYC. Tickets are available online.

Over the past decade, Atelier Payal Jain has become synonymous with classic and timeless contemporary clothing, where each garment is an enriched synthesis of heritage fabrics and craftsmanship in a modern interpretation.

The hallmark of every design is elaborate draping, exquisite construction and an immaculate finish. Each unique silhouette is resplendent with the luxury of a bygone era, yet completely in sync with the times, appealing to an international clientele that appreciates impeccable craftsmanship.

Payal Jain's designs feature a distinctive and artistic use of fabric and color bound together with a cultural thread yet with a modern sensibility.

"The spirit of our creations is enriched with cross cultural exchanges," says designer Payal Jain.

"In the past few years we have been actively involved in a revival of certain handcrafted techniques, someof which were on the verge of becoming extinct. We work with master craftsmen to create pieces that blend traditional couture craftsmanship with today's cutting edge technologies."


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