Home / Knowledge / News / Fashion / Italian fashion brands threatened by fake goods
Italian fashion brands threatened by fake goods
Aug '06
Fakes are hardly new in the world of designer fashion but the problem has reached epidemic proportions in the past couple of years.

Designers have been racking their brains to thwart counterfeiters.

Some are even starting to imbed microchips in products like handbags and blouses, despite their best efforts; however, most haven't been able to outwit the counterfeiters.

Trade in counterfeiting goods has reached US $450 billion globally.

Italy has lost more than 40,000 jobs in the past decade because of lost sales attributed to counterfeits.

Worldwide production of fakes has jumped 1,700 percent since 1993.

Hence Italy is compelled to safeguard its legendary fashion sector, the only industry in which the economically pressed country still has global supremacy.

Initially, designers, unthreatened by the poor-quality imitations, regarded them as minor nuisances; and law enforcement agencies had other priorities besides waging war on behalf of makers of luxury goods.

Lately, however, faced with better fakes, the industry and the Italian authorities are taking the fight more seriously, pursuing criminal charges against counterfeit producers, using customs to monitor illegal shipments, and raiding producers and sellers of fake goods.

In addition, some designers are trying to find creative ways to make their products more difficult to copy.

To win the battle convincingly would require awhole revamping of the obsolete world of Italian high style.

Must ReadView All

Respresentatives of over 30 Chinese companies in a meeting with officials of Kazakh Invest National Company; Courtesy: primeminister.kz

Textiles | On 17th Aug 2018

Kazakh-China cooperation in textiles explored in Astana

China and Kazakhstan have immense potential to cooperate in textiles...

Courtesy: Pexels

Textiles | On 17th Aug 2018

AWEX EMI closes at highest ever level of 2116ac clean/kg

The Australian Wool Exchange (AWEX) Eastern Market Indicator (EMI)...

Courtesy: VF Corporation

Apparel/Garments | On 17th Aug 2018

VF Corporation shifting global headquarters to Denver

VF Corporation, one of the largest apparel, footwear and accessories...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search