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New licensed eyewear collection created by Zyloware for John Deere

30
Jun '05
A strong win for the male eyewear consumer, Zyloware Corporation, through a license agreement with Deere & Company of Moline, Illinois, has just announced the national release of its John Deere licensed eyewear collection.

Christopher Shyer, Zyloware President, stated that: “John Deere's reputation for offering high-quality, innovative, technologically advanced products with durable features and streamlined styling makes the extension into eyeglasses for men of all ages a natural brand extension. We are honored to partner with the brand experts at John Deere and extremely encouraged by the overwhelmingly positive response we have received from the optical marketplace thus far.”

Jeff Gredvig, Director, Brand Licensing for John Deere stated, “This licensed eyewear collection reflects our values of innovation, quality and commitment to our customers. Zyloware has done an excellent job of building a line of products that will exceed our customers' performance expectations.”

The new collection will be available in several thousand independent optical retail locations later this month.

The John Deere eyewear collection builds on the company's heritage of careful workmanship and ingenuity, with a strong emphasis on technology. The collection is designed to exceed the eyewear buyer's quality, performance, style and reliability needs. Wearable, modern looks round out the collection and are incorporated in every design.

Following a fashion trend of celebrities and college students wearing John Deere hats and t-shirts, John Deere is now launching licensed apparel and accessories, with a focus on design, quality and durability. John Deere eyewear is a natural extension to this line.


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