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McDonald's to dress up its staff like fashion idols

05
Jul '05
Leading fast-food chain McDonald's is likely to dress up its staff in new fashion designer uniform, which will be designed by the one of the biggies of fashion world.

Currently, the company has already short listed fashion majors like Tommy Hilfiger, P Diddy and Def Jam's Russell Simmons and in the process of finalizing one soon.

The company intends to uphold its identity as a lifestyle brand giving a new look to its staff dressing style.

Chief Executive Marlena Peleo-Lazar is managing the plans and has roped in the Steve Stoute, former music executive, and founder and Chief Executive of Translation Consulting and Brand Imaging for the project.

Stoute leads the negotiating team at McDonald's to talk with the fashion major.

He said it is essential to understand from the staff as to what they would like to wear as the company is now perceived as lifestyle brand.

A growing trend has been noticed among US hospitality brand names like US Airline Delta that engaged reputed fashion designer Kate Spade to design uniforms for its flight staff. Certainly, McDonald's does not want to fall back on it!


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