Levi Strauss opens first flagship store in Singapore
27 Oct '06
3 min read
The Levi's brand officially opens its first Levi's Flagship Store in Singapore at the heart of the Orchard Road shopping district, The Heeren Shops.
Occupying 300 square metres (3,200 square feet) of retail space on Level 1, the store offers the most comprehensive collection of Levi's bottoms, tops and accessories in Singapore.
Additionally, it will carry exclusive and top-drawer Levi's apparel in limited quantities from around the world. These include Levi's Capital E in which each item is constructed by hand, and Warhol Factory X Levi's line, a collaboration between the Levi's brand and Andy Warhol Foundation for the Visual Arts, both from US.
Levi's Vintage Clothing that replicates garments from the Levi's archives, Levi's Red which offers modern classics based on its unique philosophy of aesthetic deconstruction and decay, from Japan; and select Levi's Red Tab products from Colombia.
“This flagship store in Singapore is both special and significant. It will become a centre of excellence where we can test the newest and most innovative ideas – not just products, but all other aspects of innovation including marketing and retail – before we launch them in the rest of Asia."
"Being in Singapore where our Levi Strauss Asia Pacific Division headoffice is located affords us the decision-making speed and flexibility to direct operations closely together with our long-time valued partner Jay Gee Enterprises,” said Aaron Boey, Vice President and Regional Managing Director, Levi Strauss Asia Pacific Division.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
