Sisley's autumn-winter campaign for Benetton with photographer Terry Richardson
09 Jul '05
5 min read
The photographer, Terry Richardson is back. “In Naples”, he reminisces, “passions blossom like the lemon trees. Sensuousness is everywhere, it explodes as irrepressibly and voraciously as the Neapolitans' vitality. The streets are natural sets already filled with erotic images”.
Richardson plays with brilliant lipsticks, very low-cut blouses, herringbone coats and suits whose severity evokes whispered promises. And everything – women, men, Sisley's clothes, the streets of Naples – is transformed into an irresistible object of desire.
Production with art direction by Nikko and production by Energy Project, as always the campaign achieves an almost perfect balance between play and formality, virtue and irreverence.
It will be launched worldwide in August on billboards, in double pages, in-store materials, collectible catalogues and stunning posters.
1 typical Neapolitan recipe
2 famous Neapolitan folk song
3 “women” in local dialect
4 a character of Neapolitan folk imagery, halfway between an avenger and a gangster with his own code of honour
5 Neapolitan song
Terry Richardson Terry Richardson was born in New York at the height of the Swinging Sixties and, in a way, he was destined to become a photographer from birth. For years his mother, Annie Lomax, was a fashion designer. Together with Helmut Newton and Richard Avedon his well-known father, Bob Richardson, had a hand in revolutionising fashion photography in the Seventies.
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