International brand franchise stores are flooding the streets of Casablanca, attracting the fashion frenzy youth by offering low-priced as well as high-end products.
For instance, while Zara outlets offer apparel and accessories within the range of around US $10-300, San Marina products range between $75-150.
This franchise scheme is profitable to both the retailer and the country's economy.
Though these rates are still high for domestic markets, people, especially young women, often do not mind and consider the Mango and Stradyvarus styles worth it.
Most consumers patiently await the seasonal sales that frequently offer major discounts and gift vouchers.
Meanwhile, experts believe that even though the prices are not affordable, yet, these global names are making serious efforts to 'fit-in' and should be supported.