Home / Knowledge / News / Fashion / MONTEFRIO is the 4th in Oakley's stretch line of sunglasses

MONTEFRIO is the 4th in Oakley's stretch line of sunglasses

12
Jul '05
Oakley launches Montefrio Sunglasses
Fashion accessories maker Oakley announced the release of MONTEFRIO, the latest in the company's exclusive Stretch line of sunglasses. The new eyewear was co-designed with Shaun White, a four-time, gold medal X Games snowboard champion and accomplished professional skateboarder.

"They innovate by listening to the pros. Their input is essential to advancing performance technology," said Oakley President Colin Baden.

"Those who challenge the limits of surf, skate, snow and MX are the ones who define the youth culture of action sports. That's why we chose to work with Shaun White, one of the most respected competitors in snowboarding and skateboarding, to develop MONTEFRIO."

"I came to the company with some ideas and while most companies would have pushed back saying, 'Yeah, thanks... they will get back to you,' Oakley didn't," said Shaun White. "They wanted to get inside my head and know all my thoughts, not just the performance angle. I wanted these glasses to be as much style as tech and they nailed the design."

The new MONTEFRIO sunglasses are made of stress-resistant O Matter, a durable and lightweight synthetic material. The hybrid hinge design utilizes Oakley's C-5 alloy to further minimize weight blending seamlessly with design cues and features patented XYZ Optics, a technology that maximizes visual clarity at all conceivable angles of vision.

Oakley's 'three point fit' retains the lenses in precise optical alignment while optimizing comfort by ensuring the frame makes contact with the wearer only at the bridge of the nose and the temples. The Plutonite lenses filter out 100% of all UV light and six-base curvature extends peripheral vision while improving side protection against sun and wind.


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Feb 2020

Turkey, Pak want to raise bilateral trade volume to $5 bn

Turkey and Pakistan want to raise bilateral commercial and economic...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

Bangladesh RMG exporters expect order shift from Cambodia

Bangladesh's readymade garment (RMG) exporters feel the suspension of ...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

GMAC dissatisfied with EU following partial EBA suspension

Expressing disappointment over the February 12 decision by the...

Interviews View All

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Rahuul Jashnani, Jashn

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search