Hexeline to launch fashion boutique in Russia

27 Nov '06

1 min read

Apparel maker Hexeline is launching a boutique for first time in Russia to influence the global fashion industry. Hexeline has grown into a huge company from a tiny family business and it has 150 plus employees today.

Owner Halina Zawadzka is being careful about foray into the western market. Company is expected to become a famous Polish fashion brand as it symbolizes high global standards. It exports its clothing to stores in Oslo and Stockholm.

Evip International helped the company to make plans for coming years. Its President Ewa Plucinska opines that though company exports to UK, Germany and Scandinavia, it should target the east for growth as the European origin of a firm is given utmost importance there. Hexeline is famous as a graceful European company.

Heavy demand is observed among Russian customers, who are ready to spend more provided that clothing has perfection. This boutique will open at Sankt Petersburg and a branch office at Moscow is in the pipeline.

But deficiency of huge capital could prove to be a hindrance for company's expansion.

More Hexeline News... More Fashion News - Poland...