Environmental and animal activists are protesting the use of fur and leather in fashion. With the growing awareness among youngsters designers are shifting focus and developing innovative ecological styles.
However, more and more people are demanding vegan or natural products that are 100 percent meat-free.
Retailers believe that the market for clothing, which is completely devoid of any meat, leather or animal product, is significant.
In such categories cotton remains the favorite as it is versatile and flexible to numerous designs and colors.
Jute and bamboo fibres are being modified to cater to latest trends.
Meanwhile, hemp, though a narrowly available fabric with a prohibitively high cost, is slowly gaining popularity.
This material has a limited fashion palette and hence artists are eagerly exploring different aspects that will help in updated range.
Companies like Mooshoes and Freerangers are offering high-quality imitation leather and natural fabric fashion creations.