NFL & JCPenney to promote Afterschool Fund programs

26 Jul '05

3 min read

Fashion retailer JCPenney and the National Football League (NFL) launch the second annual "Take a Player to School" contest to promote the JCPenney Afterschool Fund, a non-profit organization dedicated to supporting afterschool programs and raising awareness of the need for more programs that keep kids safely and constructively engaged during out-of-school hours.

The partnership centers on a national in-store sweepstakes that encourages children between the ages of six and 13 to register for a chance to win the ultimate 'show and tell' opportunity for their classmates.

The contest culminates in October when 34 winners will be drawn to take an NFL player to their own school. Registration ends Sept. 22, 2005 and no purchase is required to enter. More contest details may be obtained at www.NFLYouthFootball.com.

As part of the promotion, all JCPenney stores will sell NFL team wrist bands for $2.99, with all net profits and NFL royalties being donated to the JCPenney Afterschool Fund.

Donovan McNabb, quarterback for the Philadelphia Eagles and national spokesperson for the "Take a Player to School" program, said, "There is nothing more important in America than their youth, and they are excited to build on last year's success in working with the JCPenney Afterschool Fund to provide young people with every opportunity and inspiration to succeed."

A recent study funded by JCPenney and published by the Afterschool Alliance, "America After 3 p.m.," indicates that 25 percent of America's youth between kindergarten and high school are home alone after school. In single-parent households, or those in which both parents work, the percentage is even higher, at 31 percent.

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