Branded apparel maker Quiksilver completes acquisition of Rossignol

27 Jul '05

4 min read

They have developed a thoughtful integration plan, which incorporates both growth opportunities as well as cost rationalization, and they look forward to sharing more specifics about their plans and progress in the near future.

As an early step, they are very happy to be launching Roxy skis, boots, bindings and poles for the upcoming season. Roxy has represented women's sports from its beginnings, and broadening its wintersports products from snowboarding to alpine skiing is a natural, especially with the technology of Dynastar, Lange and Look behind it.

Mr. McKnight concluded, " Their alliance with Rossignol represents another milestone in their company's history and a logical and important step in their global expansion strategy. They have clearly transcended their humble beginnings on the beaches of California to become a world-wide, leading, lifestyle company.

Surf clothing catalog, live surf and snow report, store locator, event coverage, message board, news and links provider Quiksilver Inc is the world's leading outdoor sports company, which designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products.

California based Quiksilver Inc's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports and golf brands symbolize a long standing commitment to technical expertise and competitive success on the mountains and on the links.

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