Cedro introduces TopDenim collection in Paris

17 Feb '07

2 min read

A little more than a month after the first international presentation of its new collection at Colombiatex, Cedro goes to Paris, where it will be at the Première Vision from February 20-23. The Paris event introduces the 2008 spring-summer tendencies and it is considered the biggest and most important fair in the world for the textile segment.

Cedro will take the Denim, Colours and Professional lines, with great emphasis for the TopDenim collection, which reflect the company's new concepts and positioning to the Première Vision. According to marketing management, the expectation is to close business deals and strengthen ties.

In 2006, Cedro concentrated efforts on the European market and it views its appearance at the Première Vision 2007 as a moment to strengthen the links that have already been established. The company thus bets on the global tendency: luxury jeans.

A Premium sampling was prepared to introduce the collection with larger flags and three washing options for each article. The objective is to facilitate visualization and the choice of products that better adjust to customer needs.

Comprised of exclusive articles, the TopDenim line promises to redefine the jeans concept in seven products that satisfy the demands of the European market. The fabrics combine elements that value and accentuate indigo dyeing, creating a permanent shine. They are also softer and smoother.

The characteristics are provided during the manufacturing process, which includes differentiated finishing, the main reason for the product name and for the highlighting of product qualities. The result is jeans with an innovative, modern aspect where feel and shine are highlighted.

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