Customers, particularly in Los Angeles, like the fact that Lorin is a "little guy" among primarily chain stores on the Promenade. In fact, a recent article from The Wall Street Journal Online states that, "Boutiques are multiplying as more shoppers shun the homogenized assortments socked in chains and department stores and seek out an eclectic range of designers and styles instead. This phenomenon, which started in big cities such as New York and Los Angeles, is now expanding across the county."
"Business has been tremendous and Earth shoes are by far their top-selling shoe," said Vurgec, who carries the complete line of Earth shoes. Men's styles sell equally well, but with women's shoes there are two styles that are particularly popular, including "Dazzle," which is a trendy, gold sandal and "Intrigue," which is a colorful walking shoe featuring blocks of dyed suede and a cross strap.
Earth shoes are appealing to everyone, especially the European tourists, who make up approximately 70 percent of Lorin's customer base. Europeans appreciate their design and the fact that they are exceptional walking shoes. Earth shoes utilize European design, the Kalso Negative Heel technology developed by Danish Yoga Master, Anne Kalso.
This technology positions the heel slightly lower than the toe to promote a more natural posture, with the head straight, shoulders rolled back and spine and pelvis aligned, allowing the back to form its natural arch. This posture helps alleviate and prevent back pain in most people.