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Yoon & Epstein to emphasize rich heritage of Fila in sportswear

18 Apr '07
3 min read

Fila Korea Ltd and its holding company Global Leading Brands House (GLBH) announced its new executive management team for Fila.

Yoon-Soo (Gene) Yoon, Chairman and CEO of Fila Korea, who led the acquisition along with sportswear industry veteran and former Fila CEO Jon Epstein, will become Chairman of GLBH and Fila. He has been associated with the Fila brand since 1984 when he served as the company's first footwear sourcing agent in Korea.

In 1991, Mr. Yoon launched the subsidiary Fila Korea where he built a successful network of franchise retail stores. The subsidiary was sold in 2003 to Sport Brands International which bought all of Fila's global operating businesses.

In 2005, Mr. Yoon purchased a long-term license for Fila in Korea from Sport Brands International. Today, with more than 500 total points of distribution including 300 franchise stores, Fila ranks as one of the top sportswear brands in Korea.

Mr. Epstein, 52, played a pivotal role in facilitating the Fila sale to Fila Korea and GLBH.In his new capacity, Mr. Epstein will oversee global product development, sales and marketing for the brand. He will also serve as the company's President of Fila USA, Inc.

Joining Mr. Yoon and Mr. Epstein as President of GLBH and Fila is Y.C. Cho who most recently served as President of Fila Korea. Mr. Cho will relocate from Seoul, Korea to Sparks, Md. where the company's U.S. operations are based. In his new capacity, Mr. Cho will oversee global operations and finance for the company.

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