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Retailers greet Parlux's Guess? with fragrant success

06
Aug '05
Florida based leading prestige fragrances manufacturer & international distributor Parlux Fragrances Inc announced the recent launch of the new GUESS? fragrance line for women has been a resounding success at retail, exceeding the Company's expectations.

The product line, launching in 2,025 department store doors in the U.S. from July through September, has achieved Top Ten ranking across all accounts launched to-date, including the number one spot at Robinsons-May, Foley's and Macy's Florida.

The line also launched in 90 GUESS free-standing retail stores in the U.S. and its success in those locations has prompted an immediate expansion by GUESS to the full chain of approximately 190 retail doors. Parlux and GUESS have a launch party scheduled for August 17, 2005, in Los Angeles.

Ilia Lekach, Parlux Chairman and Chief Executive Officer announced, “This is the most successful launch that Parlux has ever experienced. They can't wait to follow up on the domestic success with the international roll-out, as well as with the introduction of the men's GUESS? fragrance line in Spring 2006.”

Paul Marciano, Co-Chairman and Co-Chief Executive Officer of GUESS commented, “The initial success of the launch has taken us somewhat by surprise, as they achieved Top Ten rankings even before the advertising and promotion commenced. In their own stores, they virtually sold out of the initial product purchases within three days, prompting us to place reorders as well as expand distribution to all of their retail stores.” Marciano continued, “They are very enthusiastic and excited about the way the GUESS? fragrance has been received in the market.”

Parlux Fragrances Inc holds the licenses to manufacture and distribute the designer fragrance brands of Perry Ellis, Paris Hilton, GUESS?, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly Hills. Parlux also recently signed licenses to manufacture and distribute Paris Hilton watches, cosmetics and handbags and other small leather accessories.

Parlux Fragrances Inc


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