FGXI launches $7mn campaign for Foster Grant brand
29 May '07
2 min read
FGX International has made a significant investment in the Foster Grant brand, airing approximately $7 Million in measured television media.
This marks the first significant investment in the brand in over two decades. The TV campaign is being supplemented with trade print advertising and a public relations campaign.
Foster Grant's television advertisements will run for thirteen weeks and will be shown on National Network Cable, including networks such as TBS, TNT, USA, A&E, The Food Network, The Weather Channel, Bravo, AMC, Country Music Television, Game Show Network and The Hallmark Channel.
The commercials were filmed on location in South Beach and highlight our wide array of stylish, affordable sunglasses designed to satisfy any mood, activity or age group. The campaign updates the iconic “Who's that behind those Foster Grants?” tagline introduced in the 1960's with the theme line “Who could you be?".
FosterGrant also has a new look featuring our new photography as well as the 2007 Foster Grant sunglasses and reading glasses collections. Make sure you check out the rest of the site...then get out in the sun already!
FGX International is a leading designer and marketer of non-prescription reading glasses, sunglasses and costume jewelry with a portfolio of established, well-recognized brands including Foster Grant, Magnivision, Anarchy, Angel and Gargoyles.
FGXI also has licenses in certain product categories from Ironman, Levi Strauss, Body Glove and C9 by Champion. FGXI has a collection of fashionable, high-quality eyewear and jewelry products.
Based in Smithfield, Rhode Island, FGXI has approximately 300 full-time employees.
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