"That is the biggest challenge for some of the brands I saw in the showrooms. Brands with quality that have been present in the domestic market for some time, but that need to search for differentials to enter such competitive markets.” Also according to Dolores, Brazil's share in Portuguese imports is 1% and in Spain it is even smaller, around 0.2%.
That means there is lots of room for Brazilians to grow in these countries, especially in beachwear, fitness, jeanswear and children's apparel to serve the middle and upper middle classes. The consultant also underscores the importance of creating and maintaining an export dynamic.
“After the brand has worked its concept, identity and image, it will need to invest in an export structure to serve this market: an appropriate internal department, distributors, participation in international fairs, sending samples and complying with deadlines in all processes. This is an extremely important part for those who decide to enter an international market with a continuous and non-opportunistic activity,” adds Dolores.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
