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Everlast signs up with Stelux to launch branded watches

Aug '05
New York based leading sporting goods manufacturer and marketer Everlast Worldwide Inc announced the company had expanded its relationship with Hong Kong-based Stelux Watch Ltd. for the launch of Everlast-branded watches in the Middle East, Central America, Australia and New Zealand. The Stelux line of Everlast watches will begin shipping immediately.

The latest agreement represents the third Everlast has entered into with Stelux. In November 2004, it was announced that Stelux would be expanding its territory in the watch category to include Europe following the company's initial success throughout Asia.

George Q. Horowitz, Chairman and CEO of Everlast Worldwide Inc said, "Expanded relationship with Stelux comes as a result of the enthusiastic response the company's products have received from retailers and consumers throughout Asia and Europe. Products designed by Stelux are innovative and unique in terms of style and functionality, key attributes for success in the watch market. This new agreement, Everlast third with Stelux, underscores the strength and universal appeal of company."

The Everlast brand is represented in many important consumer categories including fragrances, nutritionals, apparel, exercise equipment and footwear among many others. In addition, Everlast merchandise is available throughout the world in more than 100 countries.

Horowitz concluded, "Licensing remains a core strategy in their growth plan. They continue tosee a vast number of opportunities to enter new product categories as well as new international markets. They are in discussions with a number of potential licensees who have expressed great enthusiasm for using their brand due to the tremendous level of consumer awareness and recognition that it enjoys throughout the world."

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