Home / Knowledge / News / Fashion / Everlast signs up with Stelux to launch branded watches

Everlast signs up with Stelux to launch branded watches

Aug '05
New York based leading sporting goods manufacturer and marketer Everlast Worldwide Inc announced the company had expanded its relationship with Hong Kong-based Stelux Watch Ltd. for the launch of Everlast-branded watches in the Middle East, Central America, Australia and New Zealand. The Stelux line of Everlast watches will begin shipping immediately.

The latest agreement represents the third Everlast has entered into with Stelux. In November 2004, it was announced that Stelux would be expanding its territory in the watch category to include Europe following the company's initial success throughout Asia.

George Q. Horowitz, Chairman and CEO of Everlast Worldwide Inc said, "Expanded relationship with Stelux comes as a result of the enthusiastic response the company's products have received from retailers and consumers throughout Asia and Europe. Products designed by Stelux are innovative and unique in terms of style and functionality, key attributes for success in the watch market. This new agreement, Everlast third with Stelux, underscores the strength and universal appeal of company."

The Everlast brand is represented in many important consumer categories including fragrances, nutritionals, apparel, exercise equipment and footwear among many others. In addition, Everlast merchandise is available throughout the world in more than 100 countries.

Horowitz concluded, "Licensing remains a core strategy in their growth plan. They continue tosee a vast number of opportunities to enter new product categories as well as new international markets. They are in discussions with a number of potential licensees who have expressed great enthusiasm for using their brand due to the tremendous level of consumer awareness and recognition that it enjoys throughout the world."

Must ReadView All

Pic: Shutterstock

Textiles | On 27th Feb 2020

Australia willing to consider FTA with India on RCEP lines

Australia is willing to consider a bilateral free trade agreement...

Pic: Shutterstock

Apparel/Garments | On 27th Feb 2020

Hun Sen asks PRC garment investors not to leave Cambodia

Prime Minister Hun Sen recently again told Chinese garment sector...

Pic: B.Zhou / Shutterstock.com

Retail | On 27th Feb 2020

Retail brands restrict China operations amid COVID-19

The outbreak of COVID-19 is disrupting business dynamics in China....

Interviews View All

Rashi Menda, Zapyle

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Lukas Hartmann,

Lukas Hartmann

Intex Consulting GmbH is a completely integrated enterprise resource...

Jason Remnant,

Jason Remnant

<div>Xaar plc develops digital inkjet technology; it designs and...

Ritu Ajbani & Neha Agarwal,

Ritu Ajbani & Neha Agarwal

Petit Royal, co-founded by entrepreneurs <b>Ritu Ajbani and Neha...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Daniel Odermatt, Ventile

Daniel Odermatt

Ventile is a registered trademark used to brand a special high-quality...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search