Home / Knowledge / News / Fashion / Merchandising strategy pays, says fashion retailer Bluefly

Merchandising strategy pays, says fashion retailer Bluefly

09
Aug '05
New York based leading online fashion products retailer Bluefly Inc announced its revenue for the second quarter increased by 26.7%, to approximately $12,029,000, from approximately $9,495,000 in the second quarter of 2004. Gross profit increased by 22.2% for the second quarter of 2005, to approximately $4,651,000 from $3,807,000 in the second quarter of 2004.

"They continue to experience growth resulting from the development of the in-season and on-trend merchandising strategy that they began to implement in the Spring of 2004," said Bluefly CEO Melissa Payner. "They have now exceeded prior year sales comparisons for each of the last eight months. In addition, during the past six weeks, they have closed on a $7 million equity financing and a new $7.5 million credit facility with Wells Fargo in advance of the launch of their national advertising campaign this fall. These developments put us in a great position to grow their business and should continue to yield positive results throughout the year."

US based fashion branded products seller Bluefly Inc founded in 1998, is a principal online retailer has headquarters at 42 West 39th Street in New York City, in the heart of the Fashion District.

Bluefly Inc


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Asia Pacific Rayon

Textiles | On 21st Feb 2020

APR’s new viscose rayon production facility inaugurated

The president of Indonesia, Joko Widodo, has inaugurated Indonesia's...

Pic: II.studio / Shutterstock.com

Fashion | On 21st Feb 2020

Re-commerce gaining momentum in India

The hazards of fashion industry are well-known, and to curb its...

Interviews View All

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Laksheeta Govil,

Laksheeta Govil

Founded in 2014, Fizzy Goblet is a Delhi / NCR based handcrafted leather...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search