Interviews
Drogerie Natura's future expansion strategies
03 Jul '07
1 min read
Major chain of cosmetic outlet in Poland, Drogerie Natura, is all set to invest PLN 24.5million (EURO 6.4million) during the fiscal year (April 2007-March 2008) to expand its network by 40-50 brand new stores.
This alloted amount is four times more than what the company spent last year.
Natura hopes to create a whole new image by providing an exquisite ambience of natural look, modifying the motifs and putting a new logo into operation.
Each outlet would cover an area of 150 square metres. Besides, the range of cosmetic lines based on natural components has increased, majority bearing a private label of 20 percent of the offer.
Drogerie Natura's distributors in April 2006 – March 2006 attained a sales turnover worth PLN 245 million (EURO 64.5 million), signifying 13 percent of year-on-year growth while operational proceeds were PLN7.1 million (EURO 1.9 million).
The future predictions on sales and operational yields are worth PLN 300 million (EURO 79 million ) and PLN 7.1 million (EURO 1.9 million) respectively.
This alloted amount is four times more than what the company spent last year.
Natura hopes to create a whole new image by providing an exquisite ambience of natural look, modifying the motifs and putting a new logo into operation.
Each outlet would cover an area of 150 square metres. Besides, the range of cosmetic lines based on natural components has increased, majority bearing a private label of 20 percent of the offer.
Drogerie Natura's distributors in April 2006 – March 2006 attained a sales turnover worth PLN 245 million (EURO 64.5 million), signifying 13 percent of year-on-year growth while operational proceeds were PLN7.1 million (EURO 1.9 million).
The future predictions on sales and operational yields are worth PLN 300 million (EURO 79 million ) and PLN 7.1 million (EURO 1.9 million) respectively.
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