Deckers Outdoor appoints new President for Teva Brand

12 Aug '05
2 min read

California based function-oriented footwear manufactures and marketer Deckers Outdoor Corporation announced the appointment of Carlo Lingiardi as President of the Company's Teva brand. As Teva Brand President, Lingiardi will be responsible for all aspects of the Teva brand and will report directly to President and Chief Executive Officer, Angel Martinez.

Lingiardi joins Deckers from TECNICA USA, where he most recently served as Vice President and General Manager of its footwear division. In this role, Lingiardi was directly in charge of the hiking and after-ski footwear categories, coordinating the product and design team efforts in both the United States and Italy. In addition, at TECNICA USA he oversaw the entire marketing, advertising and strategic direction for the hiking and after-ski product lines, and under his leadership, the division posted double-digit sales gains and significant increases in profitability.

From 2000 to 2003, Lingiardi served as Vice President of Sales and Operations for GEOX USA, Inc. In this capacity, he was instrumental in forming the U.S. division of GEOX, an Italian based footwear company. At GEOX USA Inc, his responsibilities included hiring all sales and office personnel, developing a distribution strategy, and opening the first flagship store. Prior to that, he held the position of Marketing & Sales Manager - Key Account Leader at W.L. Gore & Associates.

Angel Martinez, President and Chief Executive Officer of Deckers Outdoor Corporation, stated, "The appointment of Carlo Lingiardi as President of Teva is an important step in ongoing efforts to strengthen organization and enhance operating platform. Carlo is a seasoned professional who joins company team with valuable experience in the areas of sales, marketing and brand building, particularly in the outdoor footwear industry. They are confident he will be a tremendous asset to company and a key contributor to the long-term success of Teva."

Deckers Outdoor Corporation builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company's products are offered under the Teva, Simple and UGG brand names.

Deckers Outdoor Corporation

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