Apparel maker everGirl declares back-to-school season
18 Aug '05
3 min read
"The response from both tweens and their moms has been very positive to the everGirl back-to-school product," says Mike Johnson, Senior Vice President/Divisional Marketing Manager-children's, which is of Kohl's. "The clothing is trend-right and a compelling value."
everGirl recognizes that each girl has her own unique sense of style and attributes. To help girls express themselves the everGirl brand is built around the aspirations and everAdventures of four tween girls. The everGirls each represent a unique personality with different life experiences, ethnicities, talents and dreams. Girls can log onto http://www.evergirl.com and check out their everScope to determine just which everGirl they most resemble and dress like -- Joy, the trendsetter; Skye, the risk taker; Hope, the go-getter or Starr, the dreamer.
Cool separates in the affordable, fashion-forward line include a simply irresistible pink corduroy cargo scooter and a super soft, comfy, pink shrug cardigan and tank set with lovely lace trim. For girls looking to get their denim fix there are super cute, slightly flared denim jeans with a dazzling array of rhinestones, appliques, and dainty stitching sprinkles down the leg. Capitalizing on the "camo" trend, the line includes cargo camouflage pants with studded accents on the front and back. For the boho girl there is a ribbed tee featuring a tattoo design across the front with roses, florals and a guitar and a fun long-sleeved olive green tee with "peace" embroidery surrounded by glittery flowers.
The everGirl line of back-to-school separates is currently available at every Kohl's location nationwide and on http://www.kohls.com. Prices range from $24 to $32.
everGirl, created specifically for tween girls, helps promote positive- self esteem, creative self expression and self-discovery. The everGirls each symbolize a exclusive personality with different life experiences, ethnicities, talents and dreams.
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