Home / Knowledge / News / Fashion / TCNS knits with Reliance Mart for WEVE retailing

TCNS knits with Reliance Mart for WEVE retailing

Sep '07
The ready to wear segment in women's ethnic wear is all set to change dramatically with the launch of WEVE, the second home grown brand from the house of TCNS Clothing Company, currently known for its W range of woman's wear.

It will be retailed exclusively through the Reliance Mart stores. The label is targeted at value conscious woman who look for great bargains but at the same time do not want to compromise on quality.

Comments Mr. Vijay Misra, CEO, W, “W has been a significant player in the women's wear category and we are glad to have been chosen as one of the partner's by Reliance. Through our new label WEVE, we would want to penetrate into the more budget conscious market and reach down the pyramid level."

"While our existing label W would continue to expand its product portfolio and retail presence and be positioned as a premium Women's wear brand, WEVE would target a larger consumer base that is more budget conscious.”

The organised retailing in India stands at Rs. 200 crore and there is growing awareness amongst the consumers. The Ready to Wear apparel Category has also witnessed consistent growth.

WEVE would be a value proposition for the customers offering them comfortable clothes with a scientifically derived sizing and fits.

The label is being retailed out of the first Reliance Retail outlet in Ahmedabad. The category of products would include Indian wear like Duppattas, Kurtis, Tops and Kurtas.

TCNS Clothing Company Pvt Ltd

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 23rd Oct 2021

FDRA urges US govt to remove tariffs causing kids' shoe price spikes

The Footwear Distributors and Retailers of America (FDRA) has sent...

Pic: Sorbis / Shutterstock.com

Fashion | On 23rd Oct 2021

Calvin Klein & Louis Vuitton top 2 trustworthy brands for US customers

Calvin Klein, an iconic American brand that has existed since 1968,...

Pic: Breuninger

E-commerce | On 23rd Oct 2021

Fashion retailer Breuninger to launch e-commerce portal in Poland

After Austria (2017) and Switzerland (2019), fashion company...

Interviews View All

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Textile Industry, Head honchos

Textile Industry
Head honchos

Liquidity is a primary issue in Indian context

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Kishina Daruka and Mishika Daruka,

Kishina Daruka and Mishika Daruka

Headquartered in Kolkata, India, sustainable clothing brand Ora was...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search