Home / Knowledge / News / Fashion / NPD Group declares Back-to-school season

NPD Group declares Back-to-school season

Aug '05
US based consumer and retail information service provider NPD Group announced Back-to-school season has become the second largest retail season of the year and a very important indicator of what retailers need to do for the upcoming holiday season. According to a consumer-spending poll from leading sales and marketing information company, The NPD Group, back-to-school spending is expected to remain at about the same level as last year, with 80 percent of consumers telling NPD they will spend $500 or less per child. On average, consumers said they will spend $372 this year per child, which is slightly higher than last year's $367.

"Overall, this back-to-school season won't be the 'doom and gloom' some people are predicting," said Marshal Cohen, Chief Industry Analyst, The NPD Group.

This year, back-to-school season came earlier than last year, as retailers put their best back-to-school programs into action by mid-July. Those incentives sent 10 percent more consumers than last year into the stores before August 1.

School supplies, apparel and apparel accessories, and footwear will be big sellers this back-to-school season. "Denim will continue to be the staple item found in everyone's shopping bags. With prices for electronics declining, consumers will get to spend a little more on apparel this year, while unit demand for computers, digital cameras and cell phones will continue to be strong," said Cohen.

Mass merchants, such as Target andWal-Mart, continue to rule the school as consumers' top choice for back-to-school shopping, followed by apparel specialty stores that cater to young adults and teens.

Must ReadView All

Pic: Shutterstock

Textiles | On 14th Apr 2021

Sri Lanka to ban fabric imports

Sri Lanka is all set to ban the import of textile fabrics in a bid to ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 14th Apr 2021

Bangladesh apparel exports dip 2.55% in July-March FY21

Readymade garment exports from Bangladesh declined by 2.55 per cent...

Pic: Shutterstock

Textiles | On 14th Apr 2021

US proposal for global minimum corporate tax finds takers in Europe

The idea of a global minimum corporate tax floated by the US has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&amp;S,...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Silverio Baranzano, Fitesa

Silverio Baranzano

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Jacques Prigneaux, EDANA

Jacques Prigneaux

EDANA has been the leading global association and voice of the nonwovens...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search