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Rockport stylish collection features adidas TORSION Technology

12 Sep '07

3 min read

In New York City, the Rockport Company introduced its most ambitious footwear collection to date -- Rockport with adidas TORSION Technology. Building on the company's legacy of innovation, the new collection utilizes advanced technology originally engineered for athletic footwear.

Rockport with adidas TORSION will launch nationwide on September 13, 2007 and worldwide, in 70 countries, by October 1, 2007. This marks an evolution in the footwear industry and partners two leading global brands -- adidas and Rockport.

Rockport has pioneered the use of athletic technologies in casual and dress shoes for more than 35 years, but this launch marks a significant development for the company. Designed with both performance and comfort features, the Rockport with adidas TORSION men's collection includes 14 styles ranging from athletic-inspired casual to modern, contemporary dress looks.

"adidas TORSION is a globally recognized and respected symbol of innovation and performance that has been integrated into more than 50 million pairs of adidas footwear sold worldwide," said Rick Paterno, president and CEO of The Rockport Company. "This collaboration speaks to the unique partnership we have established with adidas and our unwavering passion and commitment to the design and construction of high-quality, fashionable, lifestyle footwear."

adidas TORSION Technology:
adidas TORSION technology is a dynamic ground adaptation system that provides enhanced stability and helps reduce foot fatigue. It was first launched by adidas in 1989 and has been used by top professional athletes worldwide. Visible on the bottom of each style in the Rockport collection, TORSION technology allows the shoe to closely mimic the natural twisting movement of the foot in motion.

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