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Macy's online celebs fashion auction to promote YouthAIDS

24
Aug '05
Departmental store Macy's is seeing stars this back-to-school season with its first-ever celebrity fashion auction. The charity auction will benefit YouthAIDS, the global initiative that raises awareness and funds for AIDS prevention and education in high-risk youth.

Starting on Monday, August 22nd, denim divas of all ages will be able to begin bidding on eBay The World's Online Marketplace for the 21 one-of-a-kind women's and men's jeans, jean jackets, and denim accessories designed by today's hottest celebs and fashion designers. The charity auction will end at 11:59 PM on Wednesday, August 31st with 90% of the proceeds raised being donated to YouthAIDS.

"Today's teens are not only fashion savvy but they are more socially conscious than ever before. With the A-list celebrity and fashion brands that we carry, it was only natural for us to reach out to these stars and designers and partner with them for a cause that talks to teens about the future of their generation," says Peter Sachse, Macy's Corporate Marketing President and Chief Marketing Officer.

Adds Marshall Stowell, Deputy Director, YouthAIDS, "Macy's Back to School Denim Auction is another great example of Macy's ongoing commitment to fight HIV/AIDS. Not only is Macy's demonstrating corporate leadership, but they are helping to educate young people and raise much needed funds for YouthAIDS programs here and abroad."

Some of the designers, celebrities and celebrity stylists lending their flair to these denim pieces include such style icons and image-makers as JLO, P Diddy, Patricia Field, Kimora Lee Simmons, Rachel Roy, Damon Dash, Nikki Hilton, Donna Karan, and Kenneth Cole.


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