"Lussori has created a multi-channel platform to market luxury goods to high-income consumers who demand the highest level of service, selection, expertise possible," said Ned Taylor, Lussori's vice president of marketing. "The Internet has changed the way people shop for luxury goods. Because of our long history of Internet experience, we understand the power of combining offline and online channels to better serve luxury goods shoppers. We use technology to better understand our customers' preferences, shopping patterns and purchase histories," continued Taylor.
The Lussori management team believes that technology should not fully replace the retail experience; however, our data shows that a disproportionate number of all luxury goods research and purchase cycles begin by using the Internet. The luxury goods industry need retailer to leverage this new medium to reinforce the value of purchasing from an authorized retailer. Lussori has data analysis tools that enable manufacturers to identify trends, preferences and consumption patterns of timepiece and jewelry consumers. Lussori will use these tools to help luxury goods manufacturers better forecast demand and respond to customer needs and new trends.
Kosick and Taylor are investing heavily in Lussori to fuel its future growth. Since purchasing the company, the new management team has doubled sales and customer traffic, and they have added 10 new timepiece and jewelry brands to their product mix.
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