Creative outlet for exchange of ideas & techniques at ISSE
27 Sep '07
3 min read
Quality manufacturers, valuable educational opportunities and a professional atmosphere are the trademarks of the International Salon & Spa Expo (ISSE).
Bringing together industry leaders such as the Vidal Sassoon Team, TIGI, Jamie Carroll, CND/Creative Nails, NAHA winners Charlie Price and Sue Pemberton, Martin Parsons and many others, attendees will experience the latest trends and tools shaping the beauty industry.
As the West Coast's largest beauty event, ISSE offers beauty professionals the opportunity to learn everything from styling techniques to how to run a profitable salon.
This year's show will feature the International Fashion Theater, Technical Theater, Latino Theater, Hands-On Education and hundreds of other complimentary educational seminars on hair, nails, skin and business practices.
New for 2008 will be the Saturday Business Education Class, which is a complimentary workshop targeted to salon and spa owners and management.
Hosted by Salon Training International (STI), the class will provide an overview of key legal practices as well as advise attendees on how to create a business plan, set up a successful recruitment program, increase salon revenues, increase retail sales, and market their salon.
In the Technical Theater, attendees can watch NAHA 2007 Lifetime Achievement Award winner Yosh Toya in action along with teams from Vidal Sassoon, BIA and many others.
These exhilarating demonstrations provide the perfect venue to see the hottest names in hair design sharing their latest methods.