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Parlux launches Maria Sharapova's fragrance

25
Aug '05
MARIA SHARAPOVA
Florida based leading prestige fragrances manufacturer & international distributor Parlux Fragrances Inc announced the debut of MARIA SHARAPOVA's fragrance, which will initially be a soft launch exclusive to seven Macy's East doors in and around the New York City area. The launch party is scheduled for 7:30 tonight in New York City.

“I'm very excited about this new opportunity,” Sharapova said. “I've worked with Parlux on developing the fragrance since the beginning and it's been a really fun, creative experience.”

Ilia Lekach, Parlux Chairman and Chief Executive Officer, announced, “It is a great omen that Maria's fragrance launch coincides with her achieving the number one world ranking in women's tennis. Company current strategy calls for a soft launch domestically, major launches in Japan and Mexico, followed by launches in selective U.S. and international distribution.

Russian-born Sharapova, who moved to the U.S. at age seven, began her career on the junior circuit at age 14. In the 2001 season, Sharapova won 25 out of 28 matches and beat her own record by winning 26 of 29 matches the following year. In 2003, Sharapova entered the WTA professional women's circuit and in her first season won two professional titles: Quebec City and the Japan Open. By the end of the year she was ranked the 32nd best player in the world. Now ranked number one, Sharapova won her first Grand Slam title at Wimbledon in 2004. In 2005, she has captured three titles.

Parlux Fragrances Inc holds the licenses to manufacture and distribute the designer fragrance brands of Perry Ellis, Paris Hilton, GUESS?, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly Hills. Parlux also recently signed licenses to manufacture and distribute Paris Hilton watches, cosmetics and handbags and other small leather accessories.

Parlux Fragrances Inc


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