Reebok signs agreement with violinist Miri Ben-Ari

25 Aug '05

3 min read

“Reebok is excited to partner with Miri because she is such a creative force in the evolution of Hip-Hop,” said Dennis Baldwin, Reebok's chief marketing officer. “As a true pioneer in the music world, Miri perfectly embodies our brand's 'I Am What I Am' platform of authenticity and individuality.”

Ben-Ari grew up in a small town near Tel-Aviv, Israel, and began her classical music education at a very young age. Coming from humble roots, Ben-Ari's violin lessons became too expensive for her family. Fortunately, legendary violinist Isaac Stern recommended Ben-Ari for a scholarship from the America-Israel Cultural Foundation that gave the young prodigy her most treasured possession …quot; her first violin.

After establishing herself as an accomplished and respected jazz musician, Ben-Ari's interest evolved to R&B and Hip-Hop. Her love for the music led her to develop an original style of playing that blends Hip-Hop, urban and classical music. Ben-Ari has written, performed and produced for Kanye West, Alicia Keys, Jay-Z, Patti LaBelle, Mya, Britney Spears, Thalia, Joe, Wyclef Jean, 3LW, Dallas Austin, Rahzal, Allure, The X-ecutioners, Twista, Brandy, Janet Jackson and Jennifer Lopez among others.

Lately, Ben-Ari has been hard at work in the studio creating her debut Hip Hop/R&B album, a groundbreaking fusion of her crisp, soulful strings with hard-edged hip-hop production, slotted as a major release by Universal Motown Records for the fall 2005.

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